The people behind Caya

Two founders, one
idea, and a word
that means capable.

Diane had already built and sold a staffing firm. Wanna was her first virtual assistant, hired from the Philippines. Somewhere in there, their two ideas became one business.

Diane PrinceCo-founder · United States
Wanna CancioCo-founder · Philippines
Wanna Cancio and Diane Prince
What Caya is

Not another virtual agency. A way to build a team.

Caya places highly capable remote professionals with founders who have outgrown doing everything themselves. Not task-takers. People who can own a function and run it.

Vision

Make entrepreneurship possible through highly capable remote teams, and meaningful global careers for Filipino talent.

Mission

Help businesses grow beyond what they thought was possible, while building meaningful long-term careers for the people doing the work.

comes from
kaya

A Filipino word. It means capable. Possible. Doable. That's the whole idea: the capacity you don't think you have is closer than you think, and the person who can hold it isn't you doing more.

Now You Can. Caya.
How it started

We were ATeam first.

Diane had already built and sold a staffing firm. Then she hired her first virtual assistant from the Philippines, Wanna, who had her own idea of what this could be: real, meaningful remote work for Filipino professionals, without the five-to-six-hour commute or the years away from family that so many overseas jobs require.

They built it as ATeam, placing people one at a time. Thirty-seven placements in, a branding agency helped them land on a name that said the whole idea in one word. Same founders, same team, new name.

37

People placed as ATeam, before the business became Caya.

Why we don't say virtual assistant
Cayaneer

A pioneer, an engineer, and a partner. They pioneer opportunities, engineer solutions, and partner with businesses to make growth possible. Not just part of the journey, they help shape it.

That's who ends up running your podcast pipeline, owning your CRM, or documenting the 35 things only you used to know.

This works both ways

Caya exists for founders. It exists for Cayaneers too.

We're committed to creating meaningful global career opportunities for Filipino and global talent. We look for people who take initiative, communicate proactively, stay organized, and follow through. They don't just complete tasks. They create trust, momentum, and real value.

Reliability

We do what we say we'll do.

Direct communication

Honest, clear, no guessing games.

Care

For the work and for the people doing it.

Growth

For the business and the career behind it.

Some Cayaneers had been working together for two years before our founder flew to Manila. When they finally met at the airport, it didn't feel like a first meeting at all.

Why this matters

Remote work does more than save you time.

  • It gives Filipino professionals real, unprecedented career growth.
  • It lets Filipino families stay together, instead of someone having to work overseas.
  • It skips the five-to-six-hour daily commute that's the norm in Manila.
  • It gives US-based founders a flexible way to scale that didn't exist before.
  • It builds long-term partnerships where both sides actually grow.

We've seen all of this firsthand with our own team, and we're grateful for the Cayaneers and the founders who make it possible.

Now You Can. Caya.

Tell us what you're carrying. We'll tell you what you can hand off.

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